The WOWBROW experts

The WOWBROW Experts is your go-to for professional brow tips, expert guides and insider advice. From styling and lamination to smart tricks that actually make a difference, we share everything you need to get the best out of your brows.

10 Expert Tips for Perfect Brows: How to Care for Your Brows Like a Pro

10 Expert Tips for Perfect Brows: How to Care for Your Brows Like a Pro

After shaping, styling and caring for hundreds of thousands of brows across our five WOWBROW salons in Scandinavia, we know what works and what doesn't. Here are our 10 best expert tips for brows that always look amazing.

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At-Home Brow Lamination: Complete Step-by-Step Guide (2026)

At-Home Brow Lamination: Complete Step-by-Step Guide (2026)

Brow lamination has become the most sought-after brow treatment in the Nordics. The treatment gives you fuller, more defined brows by shaping and setting the brow hairs in your desired direction. The result? Perfectly groomed brows that look like you’ve just visited a professional brow stylist.

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Best lash serum without prostaglandins – what should you choose?

Best lash serum without prostaglandins – what should you choose?

Do you want longer, fuller lashes but prefer to avoid prostaglandins? Here is an honest, expert-based guide on what to look for, how prostaglandin-free lash serums work, and how to choose the right one.

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Prostaglandin-free lash serums

Prostaglandin-free lash serums

We understand the desire for longer, fuller lashes—but not at the expense of comfort around the eyes. In this blog post, we explain what prostaglandins are, why many people choose prostaglandin-free options, and which ingredients you can look for instead.

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How to style your brows for the holidays

How to style your brows for the holidays

The holiday season is here. There’s glitter on our clothes, plans filling up the calendar and photos suddenly being taken from every possible angle. And in the middle of all this, there’s one thing we want perfectly in place: our brows.

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Your Instant Lamination guide

Your Instant Lamination guide

This guide provides essential information to help you understand what affects the outcome of a brow lamination. Here you’ll find key factors to be aware of before, during and after the treatment, ensuring safe application and optimal results.

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How to Do Brow Lamination at Home

How to Do Brow Lamination at Home

A step-by-step guide to laminated brows at home with the WOWBROW Instant Lamination Kit — cleanse, shape, apply, and reveal sleek, lifted arches in minutes.

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Meet the Founder

Meet the Founder

Get to know Tanya Bryhn, the brow expert behind WOWBROW Cosmetics — from her first salon in Oslo to an award-winning beauty brand.

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WOWBROW in Vogue

WOWBROW in Vogue

Our award-winning Brow & Lash Serum has been featured in Vogue's Glow Glossary, alongside some of the most luxurious beauty brands in the world.

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