Brow & Lash Serum - New formula
NEW FORMULA — WOWBROW Brow & Lash Serum is an award-winning, prostaglandin-free eyebrow and eyelash growth serum from Norway. This lightweight, clear 2-in-1 serum boosts volume, strength, and shine in both brows and lashes using advanced peptide technology — a safer alternative to prostaglandin-based serums like Latisse, XLASH, and RevitaLash.
Developed by Norway's leading brow specialists at WOWBROW — the only Scandinavian brand that operates professional brow studios AND a consumer cosmetics line — this serum is formulated with just 13 clean ingredients. Visible results in just 2–4 weeks, with a fast-absorbing texture that never feels sticky.
Clinically tested results: +5.1% lash volume after 2 weeks and +8.2% after 4 weeks of consistent use.
Why choose WOWBROW over prostaglandin serums? Prostaglandin analogues (found in many popular lash serums) have documented side effects including orbital fat loss, iris color change, and skin darkening around the eyes. WOWBROW uses peptide-based technology instead — equally effective for brow and lash growth, without the risks.
Key features:
- 100% prostaglandin-free — peptide-based formula
- 13 clean ingredients only
- Vegan and cruelty-free
- Manufactured in South Korea
- Winner: Norwegian Cosmetic Award 2024 (Makeup — Affordable)
- Winner: Beauty Oscar from Skönhetsredaktörerna
- Featured in Vogue Glow Glossary
- Available in 1,000+ retail doors across Europe
Suitable for sensitive skin. Apply daily to clean brows and lash line for best results.
Features
The formula is powered by Biotinoyl Tripeptide-1 and Pro-Vitamin B5 (Panthenol) to reinforce hairs from the root, reduce breakage, and support healthy, fuller growth. Schisandra berry and Rambutan seed extracts deliver antioxidant protection and improve elasticity, while Camellia and Castor oils deeply nourish and condition for a voluminous look. Chinese Schisandra Berry, an antioxidant-packed superfruit, helps improve hair elasticity and supports lash growth—with an average +2 mm increase in length after 28 days, based on in-vivo testing on the active.
○ Free from parabens, silicones, paraffins, and prostaglandins
○ Vegan with a high percentage of natural origin ingredients
○ Clinically tested with proven volumizing results
Independent clinical and self-assessment tests on 20 volunteers (aged 20–65), one daily application over 4 weeks:
After 2 weeks
○ +5.1% lash volume
○ 80% of testers saw visibly longer and thicker lashes
After 4 weeks
○ +8.2% lash volume
○ 90% of testers said they would purchase the serum
3.5 ml / 0,118 fl oz | Made in Italy
Storage: 1°C to 30°C.
How to use
Apply directly to the skin at the base of the brow hairs with the brush and/or along the upper lash line with the soft tip every evening. If you miss an application, simply apply the serum the following evening.
Ingredients
Aqua, Isopentyldiol, Propanediol, Glycerin, Hydroxypropyl Methylcellulose, Sodium Polyacrylate Starch, Hydroxyacetophenone, Schisandra Chinensis Fruit Extract, 1,2-Hexanediol, Caprylyl Glycol, Ricinus Communis Seed Oil, Maltodextrin, Nephelium Lappaceum Seed Extract, Panthenol, Camellia Japonica Seed Oil, Camellia Sinensis Seed Oil, Camellia Japonica Flower Extract, Camellia Japonica Seed Extract, Biotinoyl Tripeptide-1.
Pairs well with
Brow & Lash Serum - New formula
2-in-1
Designed with a 2-in-1 applicator, the serum is easy to use on both lash lines and brows. It also works perfectly as a post-treatment care after brow lamination or lash lifts, helping to protect, hydrate, and maintain results.
People often ask this
Can i use it while pregnant?
Many lash serums contain prostaglandins – an ingredient pregnant and breastfeeding women should avoid. WOWBROW Brow & Lash Serum does not contain this ingredient, and the ingredients in our serum are considered safe for use. None of the ingredients are known to be harmful when used topically, but if you're unsure or have sensitive skin, we recommend to consult with a doctor before use.
Do I need to use it every evening?
For the best results, we recommend using Wowbrow Brow & Lash Serum every evening after your skincare routine. Consistency is key! If you stop using it completely, your brows and lashes will gradually return to their natural growth cycle over time.
What does the serum do?
The serum nourishes and conditions hair follicles with powerful ingredients, helping to enhance growth, reduce breakage, and improve overall density. With consistent use, you’ll notice thicker, longer-looking lashes and brows.
When should I expect to see results?
Patience pays off! Independent clinical and self-assessment tests on 20 volunteers (aged 20–65), one daily application over 4 weeks noticed these results:
After 2 weeks
○ +5.1% lash volume
○ 80% of testers saw visibly longer and thicker lashes
After 4 weeks
○ +8.2% lash volume
○ 90% of testers said they would purchase the serum